Leadership-Profit Chain

Understanding how leadership actually drives success

There’s no shortage of opinions about what makes an organization successful. A charismatic leader. A revolutionary product. Market timing. Luck. All these factors undoubtably contribute to corporate success. 

But there is a deeper answer, and we share it in the Leadership-Profit Chain. The outcome of 25 years of academic research on our part, the Leadership-Profit Chain reveals how operational leaders—your frontline managers—are the linchpin of success.

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Understanding the exceptional impact of leaders

Blanchard's Leadership Profit-Chain explains the difference between strategic and operational leadership, and the special role operational leaders play in delivering your mission. A 35-minute self-paced course written in easy-to-understand language, the Leadership Profit-Chain program examines how operational leaders turn strategy into action, inspire employees to do their best, and motivate people to deliver unmatched service—the key to unlocking customer devotion.

A deeper look into operational leadership success

The Leadership Profit-Chain explores the direct links between inspired operational leadership, employee dedication, customer devotion, and organizational vitality. It is an eye-opening look at the pivotal role your frontline leaders play in your mission.

Strategic Leadership

Setting the goals for everyone in the organization 

Operational Leadership

The people responsible for turning the strategic goals into reality

Employee Work Passion

The outcome of working in an inspiring workplace, manifesting as commitment, job satisfaction, and perceived fairness

Customer Devotion

Happens when people have positive experiences with products and services, company policies, procedures, and personnel

Organizational Vitality

The degree to which an organization is successful over time

The Link between Leadership and Organizational Success

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Boost Strategic Awareness

Increase leaders' understanding of the drivers and barriers of organizational vitality
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Build Leadership Synergy

Help leaders understand how strategic and operational leadership work optimally together
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Cultivate Employee Engagement

Give leaders a deeper understanding of the importance of employee passion and engagement
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Unlock Customer Lifetime Value

Help leaders see the powerful connection between happy employees and devoted customers

Ready to Get Started?

Build a renewed partnership between your strategic and operational leaders that strengthens your entire organization with Blanchard’s Leadership-Profit Chain.

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